Examiner: Do you enjoy shopping?
Archie: I do enjoy shopping – perhaps more than I should! My friends say that I am something of a clothes horse! I like to be well put together but I typically wait for the sales though so that I can pick up what I want at a bargain price.
Examiner: What things do you like shopping for?
Esther: Like many women my age, I enjoy shopping for clothes and accessories. I try to be up on the latest trends, so first I scan my social media feed for what’s in fashion and I try to replicate the looks with the lower priced items I buy – at a fraction of the cost of what influencers pay!
Examiner: Do you prefer to shop alone or with other people?
Sonya: If I have to buy something for an important function, then I typically bring my mother with me because she has a great eye for clothes. She knows what cut and style suits me. However, if I just want to pass the time, then I prefer going alone, especially in the morning when the shops are less crowded. I like inspecting the clothes racks or shoe displays.
Describe a shop you like going to say:
Samantha: The shop I like going to is one that I don’t visit very often as it is extremely expensive but whenever I have gone, I have enjoyed the experience very much. The shop is in the center of the city in a beautiful neoclassical building with a spiral staircase.
There are large velvet sofas where you can rest while you are served. When you walk through the double doors, a shop assistant greets you and offers coffee and tea. They are very friendly and really try to get to know the customer.
Usually, I would find this level of attention from a shop person irritating, but here they do it in such a way that you feel they are really trying to accommodate you. The shop sells luxury goods from high-end designers. Many people feel their items are overpriced but I guess there is a market for these goods.
As I said, I don’t go their often – it is out of my price range – but I did go when my brother was getting married to look for shoes. The selection and quality of their goods are incomparable – from over-the-top avantgarde designer items to classics that can become family heirlooms.
So it is the combination of factors – the store ambience, the unparalleled customer service and of course, the top-notch products – that make this a store I enjoy shopping at. I hope that one day I will be able to afford to shop there on a regular basis.
Some people think women shop more than men. Do you think this is true?
Paolo: Generally there seems to be some truth to this. I know some men who like to keep up with the latest fashions and are capable of blowing enormous sums of money on “it” sneakers and jeans, but on the whole, shopping seems to be a pastime more favored by women.
Firstly, I think society places more pressure on women to have an attractive and modern appearance, so to stay current, they have to update their look regularly. The fashion industry knows this, of course, and as a result the selection women have to choose from is infinite. It’s not like men’s clothes where your choice of trouser colors is black, grey or blue!
How is shopping different now compared to how it was in the past?
Gunther: Well, first of all, today we are spoilt for choice. Thanks to globalization, you no longer have to go to France to buy French goods, for example. In my city, on the high street we have brands from Spain, Italy, France, China and Japan.
This was unfathomable a few decades ago. A new element in shopping is also e-shops. These have made the items of your choices accessible with the click of a button, regardless of the location. The items arrive at your doorstep, sometimes even on the same day.
How do you think shopping will change in the future?
Ollie: It’s difficult to say. I think technology will take the online shopping experience to a whole new level. For example, shopping will soon become even more personalized. Some sites today can recommend the best size for you based on information you provide.
I am certain that in the future this will be done merely by sending an image of yourself and the item will be superimposed on your frame! I imagine shipping will be even more efficient so that you won’t have to wait a week for your item to arrive.
I also suspect digital imagery online will improve so that you can truly understand the details of the item you are purchasing. As far as in person shopping is concerned, brick and mortar stores will have a tough time competing with their online counterparts so the experience will have to become more efficient and more enjoyable.